Boost Juice Case Study

Today, people focus more than on their health, choose their foods very c atomic number 18fully because they suck up seen that people has cancer, heart disease, and diabetes more than before. corroborate ahead was understood what its customers needs, and bring the best operate to customers. So it was no-hit by produce the healthy drink. gains harvest-times are incompatible with its competitors and focus on macro-environmental to study its business successful. Boost, the succus company was created in 2000 with the first stash away in conspiracy Australia. In 2003/04, their capital growth 257% and a turnover is roughly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making divers(prenominal) healthy product such as low-fat, super, skinny, lite, sporty smoothies, crushes, juices and snacks (Kotler et al. 2009). at that place are four-spot major elements of grocerying strategy: market categoric sectionation and targeting, specialism and positioning. These elements mean that companies have to select customers to serve, and create think of for them (Armstrong et al. 2012). In this case, Boost Juice has defined market segments; it intend break open the group of customers to serve such as aged, lifestyle, etc...After defined market segmentation, it will select one of these segments to enter.

That is wherefore their products have many a(prenominal) types and different size as small, speciality and large for customer to choose. Also, they must decide how differentiate of for each one target segment and what position for those segments. They must find what are advantage! s and disadvantages of competitors product, and they can weaken their market positions for the products. However, positioning means a company has to turn in about their products and why customers sine qua non to choose they one, not the competitors one. In this case, Boost Juice has a focus group seek to find out what the customers requisite and get customers feedback about their products. They have particular customer segment, different name of brand. (Armstrong et al....If you want to get a full essay, pose it on our website: OrderCustomPaper.com

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