Societal Marketing Concept

Societal market Concept Individual Project 1 1. Given the trend in obesity among American consumers, which industries footstall to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal trade Concept organizations have to balance company profits, customers wants and the societys interests. The problem is to fix what is best for the society in this case. Because there is a divagation between short term consumers wants and long term consumers benefit (Brown, 2005).

This issue can be very hard to handle, because it i s not all companies market with a social conscience. In lead hand consumers say they want healthier foods, but in the other hand, their behavior focus towards unhealthy foods. Some companies may have initiated sincere efforts to provide healthier products; however, it is complicated to commute the consumers behavior in this regards (Knowledge@Wharton, 2005)....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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