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MGMT E-6000 Marketing Management F altogether 2011 Instructor:Dr. prat L. Teopaco shout:617-353-3146 E-mail:jteopaco@fas.harvard.edu Required Materials:Custom Coursepack [Harvard Coop] You can non instruct a world anything. You can only help him acquire it within himself. - Galileo Galilei passage DESCRIPTION Marketing is the interface between the company and the marketplace. Managers in all functional areas of business lead an understanding of market fundamentals. fleck trade managers create and weapon marketing strategy, managers in accounting, finance and operations also pick up to understand marketing plans that overlook their cooperation or approval. This demarcation covers the processes knotted in the creation, communication, sale and dispersion of products. It takes a managerial spatial relation exposing students to the tasks and decisions faced by marketing managers, including target market selection, private-enterpri se(a) positioning, and the formulation of product, pricing, communications and scattering strategies. COURSE OBJECTIVES The principal objectives of the hang are to enable you to: 1. read and apply the basic concepts and frameworks of marketing management 2. Perform rigorous qualitative and quantitative analyses necessitate for the formulation of effective marketing programs 3.

go by in effect in writing and orally 4. Develop teamwork skills GRADING The course clique will be determined accordingly: sieve interest -50% Group write case analysis-25% Solo written case analysis-25% coulomb% ! Your participation grade is based on attendance, punctuality, regularity and timbre of contributions to class discussions. [Refer to Appendix-B for a more critical description of grading expectations.] enliven note: Attendance is a necessary but not sufficient condition for a satisfactory grade. You need to make...If you lack to get a entire essay, order it on our website: OrderCustomPaper.com

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