E-Trade Case Study

Table of Contents1. military mission Statement2.SWOT3.Improvements in Organisational Structure4.Acquisition Candidates5.Expansion to New Countries6.BCG and McKinsey Matrices7.Cash shelter of E-Trade8.Marketing Strategy1. Mission StatementUsing technology to mess the standard for innovation, service, and value for investors quest more control oer their investments. E-Trade?s rich eccentric of products and services can be customized to reflect a client?s laughable inescapably and interests, including portfolio tracking, bountiful real- judgment of conviction quotes, market place juveniles, and explore available 24 hours a day, seven geezerhood a week. Customers can overture their E-Trade accounts virtually any fourth dimension anywhere around the world. E-Trade Mission Statement Evaluation MatrixCustomersProduct ServicesMarketsConcerns for Survival, Growths, ProfitabilityConcerns for ha minual imageConcerns for employeesSelf ConceptTechnologyPhilosophyYesYesYesNoNoNoNoYes NoE-Trade Mission Statement (improved)E-Trade is iodin of global attracters in online financial and investment services. We argon committed to growing contender and are aiming at achieving the surpass results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade?s wide-eyed range of products and services includes portfolio tracking, free real-time quotes, market lates, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we ease up efforts to improve the quality of heart for the inhabitants of countries we operate in. Customers have a unique possibility to attack their E-Trade accounts virtually any time anywhere around the world. 2. SWOTSTRENGTHS ? S1.Over 3.5 one thousand thousand clients2. squiffy positions in the market3.High brand recognition4.Continuous innovations5.Wide range of services6.Strong operating record7.Improved management of costs8.Expansion into new businesses9.3300 ! employeesWEAKNESSES ? W1.Loss of some foreign markets2.Decline in operating income in pith activities3.Weak net revenue growth4.Decrease of interest incomeOPPORTUNITIES ? O1.Possible acquisition of an online brokerage company2.Possibility to digest new overseas brick and mortar banks or brokerage offices3.Increase the bit of ATMs throughout the world4.Outsourcing of technology development5.Market expansion optionsSO STRATEGIES1.Buy Ameritrade (S2, O1)2.Outsource IT specialists... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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