Visual Argument Analysis: Pedigree’s Otis

creases adoption drive advertisement is an perceptional appeal aimed towards consumers that own pets. finished an argument based on emotion and values, the advertisement successfully proposes a plan of action towards the consumer reference to jockstrap dogs find a home. In essence, the advertisement logic totallyy reasons, If you buy our viands, we leave alone donate money to dogs without a home. If we donate money to dogs without a home, you will save dogs. through with(predicate) wily techniques such as direct contact in camera preference and a personal anecdote of the puppy, decline convinces the audition through appeals to emotion and values that buying their products will, indeed, save a dogs life.Pedigrees advertisements intended listening is the consumer public. However, the advertisements actual earshot drive out be considered one of all ages and all backgrounds quite than simply the consumer public. For example, a child can easily be persuaded by the emotiona l advertisement. Once the child has been persuaded, he or she will most likely tell his or her parents to buy the product rather than a different brand simply because of the cute puppy he or she saw on the chump advertisement. Ultimately, through the emotional pick up and story, Pedigree breaks existing consumer loyalty that competing companies have by stealing the police wagon of consumers, convincing them that by buying this product, the consumer will contribute to a larger change in the world rather than simply feeding their dog.Also, by using the name Otis for the pugs name, an older sense of hearing is aimed towards to evoke traditional, and emotional responses. One significant factor to understand when course session the print advertisement is to have watched the perish The Adventures of Milo and Otis. The movie, in short, is most a cat and a dog that helps each other stick out and find mates and homes together. Obviously being an emotion-evoking movie, it is importan t when a reader comes across the advertisement. Pedigrees clever decision to name the Pug Otis causes the reader to recall the movie and automatically feel emotionally attached to the puppy, making it easier for Pedigree to convince its audience to purchase the product.Through the personal anecdote and image of the dog staring through a fence, Pedigree intends to make the audience feel compassion for the dog and hopefully buy the product that is said to help the dog. The argument is carried out by using an appeal to both emotions and values. The direct gaze of the dog makes the audience feel as if it is staring directly at them. Through this, the audience is put on a guilt trip that makes them think, I must(prenominal) help this dog. If the picture is not convincing enough, the audience may move on to the text. Already a large factor in the print advertisement because of its bright yellow color, the text is an anecdote of the average solar day for a homeless person dog like Otis. The uneventful, despairing schedule causes the audience to pity the animal making room for Pedigree to further military unit the audience to take action and buy the product. Essentially, the advertisement tugs at the watchs strings in order to promote the product.One stretch out significant technique Pedigree uses is the final sentence within the text. It says, succor us help dogs. Being a very abrupt, short statement, Pedigree draws attention to the sentence by making it shorter than others and putting it in a bold face. Through reading the sentence, Pedigree makes the audience feel as if they are included in Pedigrees movement of getting homeless dogs adopted. The audience is then provoked to feel as if they can contribute their part in the movement if they buy the product to help animals find loving homes.All in all, Pedigree utilizes appeals to emotion, values, tradition, and reason in order to persuade the audience to buy their product. Through these, Pedigree convinces t he audience that buying their product will help them save a homeless dog. Pedigree chooses to use an emotion-evoking picture, personal anecdote, background information, and loaded text in order to persuade the audience that buying Pedigree pet food will ultimately help homeless animals.