Halftime in America: Chrysler Commercial Essay

The Chrysler commercial during the 2012 Super Bowl was extremely well done. It stars Clint Eas devilod delivering a muscularly sanguine message about Detroit and its auto industry. Clint talks about the States and how it has been bother due to the poor economy and the unemployment rate. He does this by means of an interesting metaphor of football and halftime. Chrysler does well targeting a very broad audience of American auto consumers. This particular commercial uses a fear tactic through a lowly lit background and the unmistakable growl of Clint Eastwood to fall upon the target audience.Chrysler attempts to tug at the proverbial heart strings or emotions of the auto consumer by playing on the fears of people and their lack of assent in the American economy. Americans want to believe that America is great and forget pick itself up from the dire straits it is in. This commercial does a effective job at trying to light that patriotic fire. This commercial was by all odds wel l thought out. At a cost of $3. 5 cardinal per 30 second time slot (halftime in America was 200 minutes long) Chrysler sp atomic number 18d no expense.The 2012 Super bowl had 111 million viewers, a figure move no doubt (Super Bowl Ads Cost medium Of $3. 5m, 2012). Detroit has been a long standing icon of American ingenuity and manu detailuring Clint Eastwood is an American acting icon so it is no surprise that Chrysler put the two together to make a commercial. Chrysler, being rooted in America is reaching for brand recognition though perceived Americanism. It is an effectively glib-tongued tactic, though tasteless in my opinion.I say this for the simple fact that auto industry is no longer bound by borders it is a global industry where many American autos are made with part manufactured overseas. For the third straight year, Toyota Camry, a product of lacquers largest automaker, is the most American car, as determined by Cars. coms formula. Honda Accord, the flagship of Japan s second largest automaker, is second. (Report The Two Most American Cars be Japanese, 2011).I elieve that although the commercial was well thought out and constructed, Chrysler is quite an tasteless in its tactics and disguises the tastelessness very well. In general, Americans are a proud and patriotic people playing on this is a clever way to sell cars. Using American icons to sell cars is clever. In short, Chrysler gets an A+ for resourcefulness and creativity, but gets an overall failing grade for the hanky-panky propel in the consumers face to disguise their real motives.